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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Opportunities & Challenges in Climate & Materials Startups
Friday
, 
September 
27
 at 
7:00pm
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The mobile advertising revolution is here.

Climate startups represent some of the most promising solutions to the world’s most existential problems. However, despite their potential, these startups often have a challenging path to the market, facing all of the same challenges as all startups but also many that are unique to their industry. CTV’s Orin Herskowitz will moderate a discussion with scientist-entrepreneurs and venture capitalists on whether the market is finally ready for adopting innovative climate technologies; why financing strategies for both the launch and growth stages are so important for climate startups; why climate investing requires a more hands-on approach from venture investors, even when the startup team has deep technical expertise in the field; and how to manage the pitfalls climate startups often face. Panelists include Cheryl Martin (Harwich Partners), Geraldine Alias (Three Cairns), Alan West (Still Bright), Dan Esposito (sHYp), Melissa Fensterstock (Material Impact), and Raffael Jovine (Brilliant Planet).

Panelists

Cheryl Martin

Harwich Partners

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Geraldine Alias

Three Cairns

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Alan West

Still Bright

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Dan Esposito

sHYp

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Melissa Fensterstock

Material Impact

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Raffael Jovine

Brilliant Planet

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Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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